The PotRush publication

Worth a closer look.

A useful observation. A new angle. A next move you can actually make. Follow the opportunities we’re investigating.

Published research

Next on our list

SERP Intelligence

The SEO Opportunities Hiding on Page Two

A closer look at the pages that might be one useful update away from a better result.

Keyword Research

How to Find Keywords Your Competitors Haven’t Exploited

Follow competitor visibility to the queries and questions their pages leave unanswered.

Content Strategy

The SERP Features That Can Change Your Content Strategy

What the shape of a result page can tell you about the format worth creating.

Keyword Research

Why Some Low-Volume Keywords Are Worth More Than High-Volume Ones

An investigation into buyer intent, useful traffic, and choosing a smaller target.

Content Strategy

How to Find Content Gaps Without Guessing

Turn a vague missing topic into an idea backed by a real searcher’s needs.

Competitor Research

What Your Competitors’ Search Results Can Tell You

Look past the domain name to the pages, formats, and angles that keep appearing.

Keep your eyes on the next thing

Get the next SEO
opportunity in your inbox.

Practical SEO research, interesting SERPs, and opportunities worth investigating.